By outsourcing your marketing team you gain a high-level strategic partner. Whether scaling your team, re-envisioning your strategy, or implementing sophisticated approaches, we do all the heavy lifting.

Why Outsource

Your Marketing?

You have built your business by being very good at what you do. Marketing that endeavor is another business altogether. Partnering with a refined, outsourced digital marketing firm allows you to focus on what you’re truly good at -running your business.

Your marketing budget should be for execution rather than building, training, and managing a team. Our established team of experts swiftly implement robust solutions, significantly reducing your time constraints. Marketing is our business, and we take pride in providing effective and innovative approaches.

You can make use of our talents in stride with your internal staff to temporarily scale or lean on us for the long term. Whether filling in the gaps in your marketing strategy or serving as your dedicated marketing department, we pride ourselves on our agility.

Maraca Global LLC Digital Marketing

Digital Marketing Business Process Outsourcing (BPO)

What is a BPO in simple terms?

Digital marketing business process outsourcing (BPO) is the contracting of business processes and functions related to comprehensive digital marketing activities. A strategic partnership with a digital marketing agency that becomes your entire digital marketing department is why BPO is also known as Information Technology Enabled Services (ITES).

IT Enabled services (ITES)

What is IT-enabled Services?

IT Enabled services (ITES), also called web-enabled services, remote services, or Tele-working, covers all of the critical elements of operations which exploit Information Technology for improving the efficiency of an organization in many ways, contributing to a greater return on the digital marketing investment to grow a business.

Our Solutions

Marca Global has a broad range of skilled experts in areas ranging from business intelligence, digital solutions, and social media, to corporate branding and data analysis.  Think of us as a team of highly specialized human capital assets at your disposal. Our experts do a competitive analysis of your market and devise a custom marketing strategy to dominate your target market.

The marketing plan we can help you develop serves you in assessing the current state of your business and maps your way to a desirable future.

CUSTOMIZED MARKETING STRATEGY

We map out a custom, comprehensive approach for strengthening your brand’s reach, visibility and authority on the web.

DIGITAL MARKETING SOLUTIONS

Our brand management professionals create digital solutions that cultivate stronger connections with your customers and sharpen your competitive edge online.

BUSINESS INTELLIGENCE

Through advanced technology and extensive expertise, our specialists equip your business with the industry information and analysis essential to outpacing competitors and growing online market share.

BRAND MANAGEMENT/ CORPORATE IDENTITY

We provide the tools, support, and technology you need to manage your company’s image, increase local impact and engagement, and establish a more effective online presence.

COMPETITIVE ANALYSIS AND MARKETING RESEARCH

Our specialists provide in-depth analysis and assessment of your primary online competitors—including customer engagement, search engine performance and how they compare to your online brand.

METRICS AND ANALYTICS

We collect and analyze data on how your brand fares among customers, competitors, and key industry search terms—ensuring you have the actionable information you need to craft a more effective digital strategy.   

A relevant marketing plan is then the foundation for accountability. You track our progress as we transparently provide feedback while delivering on poignant targets. Data is a powerful asset. Based on fulfillment of deliverables, we will provid your company with invaluable information that will help you to gain market share continually.

By working with a ready-built team of experts, you receive exceptional execution independent of whether your local talent pool offers qualified professionals to fulfill your marketing needs.

Our Brands

Online Reputation Management Services

Specializes in customized online reputation management services that mitigate online attacks and put you in control of your online footprint.

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Advanced Online Reputation Management Services

Empowers your business with the in-depth information, expert analysis and digital marketing solutions you need to grow your brand and your bottom line.

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InfoSweep Online Reputation Management Services

With custom-built 24-7 monitoring and removal services, the InfoSweep platform helps you identify digital threats quickly while protecting and preserving a more positive online image.

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Case Studies

Examples of Success

2,000 employees

National
Franchise Company

Situation:  Three years of falling sales had been amplified by changing consumer behavior.

New oversight is committed to turning around the downward trend. However, since disappointing marketing results hinge on a lack of comprehensive historical data, thereby arises the difficulty of identifying what marketing strategies would be practical.

Complicating things further, the company’s location and industry create a weak marketing resource pool. Recruitment of the best and brightest marketing minds is limited.

A growing desire to move toward next-generation marketing exists. However, traditional marketing runs deep in the organization. Understandably, to make such a transition with minimum expertise would pose a challenge.

Maraca Global LLC Digital Marketing

What we did for National Franchise Company

Solution

Integrated Marketing Solution

Our team bolsters theirs with the expertise to execute on next-gen solutions while tracking effectiveness.

Goals

Improve informed decision making. Do so by identifying and tracking key metrics; this provides a platform to move toward performance based marketing.

Create awareness of the fundamental value of marketing organization wide. Awareness should pervade the entire corporate structure and translate to franchisees.

Identify lower-cost technology solutions.

Tactics

Developed a multi-year marketing plan. A deep-dive discovery process identified salient points of concern and targets for growth.

KPI’s have been established. A newly implemented project management tool assures alignment. Pilot testing is being used to control expensive mistakes. Review management is providing better engagement with customers.

Results

The company has transitioned from a traditional internal focus to external marketing focus. Created a process and path forward for the Company.

Lowered fixed costs of marketing by 50% allowing allotment of additional dollars for media spend.

Improved reputation score at the company, elevated the credibility of the marketing department internally, established trackable activity and key metrics.

 

Fewer crisis situations and better outcomes.

400 employees, 4,000 members

National
Industry Organization

 Situation: Membership has steadily declined over the past two years. Increasing costs have influenced member companies to reduce cost versus invest invaluable marketing.

Marketing has been the default department for the employee without a home. Such an employee never had previous formal, quality marketing training nor was any given. Historically, being a marketer just meant seeming busy — lots of activity; with no real accountability. Due to the nature of their industry, skilled marketing recruits tend to pursue other opportunities.

The core competency of the Company is not well aligned with reenvisioning marketing. They would like to focus on their core business.

Maraca Global LLC Digital Marketing

What we did for National Industry Organization

Solution

Complete Marketing Solution

Marca Global is the de facto Marketing Department for this Company.

Goals

Increase membership.

Improve the perception of marketing within the organization since it was previously sullied by a lackluster marketing department. Increase the value of marketing to members.

Provide a basis for informed decision making. Determine key metrics and setup tracking. These metrics form the basis of accountability for marketing.

Tactics

Through a comprehensive discovery process, we developed a multi-year marketing plan.

Points of reference have been established through KPIs. Parallel communication and transparency has been provided with a state of the art project management tool. Unnecessary expenditures resulting from errors while vetting new implementations are avoided by using pilot experiments.

A toolkit of solutions is now offered to members.

Results

Transitioned the company’s marketing efforts to align with a contemporary, data rich performance based model. This undertaking is verifiable through trackable metrics and related KPI’s.

Fixed costs of marketing lowered by 42%. Elevated marketing services while allowing management to focus on their core products.

Increased membership.

Reduced frequency and scale of crises and events. Current marketing satisfaction transcends previous.

Our Values

Commitment

Accountability

Decency

Innovation

The Marca Global teams are marketing “ninjas”; efficient, fast, discrete and driven by results.
They have built a strong relationship with us and have become invaluable to our company.

Chairman and CEO, NYSE listed company

Want to learn more?