By outsourcing your marketing team you gain a high-level strategic partner. Whether scaling your team, re-envisioning your strategy, or implementing sophisticated approaches, we do all the heavy lifting.
You have built your business by being very good at what you do. Marketing that endeavor is another business altogether. Partnering with a refined, outsourced digital marketing firm allows you to focus on what you’re truly good at -running your business.
Your marketing budget should be for execution rather than building, training, and managing a team. Our established team of experts swiftly implement robust solutions, significantly reducing your time constraints. Marketing is our business, and we take pride in providing effective and innovative approaches.
You can make use of our talents in stride with your internal staff to temporarily scale or lean on us for the long term. Whether filling in the gaps in your marketing strategy or serving as your dedicated marketing department, we pride ourselves on our agility.
Digital marketing business process outsourcing (BPO) is the contracting of business processes and functions related to comprehensive digital marketing activities. A strategic partnership with a digital marketing agency that becomes your entire digital marketing department is why BPO is also known as Information Technology Enabled Services (ITES).
IT Enabled services (ITES), also called web-enabled services, remote services, or Tele-working, covers all of the critical elements of operations which exploit Information Technology for improving the efficiency of an organization in many ways, contributing to a greater return on the digital marketing investment to grow a business.
Marca Global has a broad range of skilled experts in areas ranging from business intelligence, digital solutions, and social media, to corporate branding and data analysis. Think of us as a team of highly specialized human capital assets at your disposal. Our experts do a competitive analysis of your market and devise a custom marketing strategy to dominate your target market.
The marketing plan we can help you develop serves you in assessing the current state of your business and maps your way to a desirable future.
CUSTOMIZED MARKETING STRATEGY
We map out a custom, comprehensive approach for strengthening your brand’s reach, visibility and authority on the web.
DIGITAL MARKETING SOLUTIONS
Our brand management professionals create digital solutions that cultivate stronger connections with your customers and sharpen your competitive edge online.
Through advanced technology and extensive expertise, our specialists equip your business with the industry information and analysis essential to outpacing competitors and growing online market share.
BRAND MANAGEMENT/ CORPORATE IDENTITY
We provide the tools, support and technology you need to manage your company’s image, increase local impact and engagement, and establish a more profitable online presence.
COMPETITIVE ANALYSIS AND MARKETING RESEARCH
Our specialists provide in-depth analysis and assessment of your major online competitors—including customer engagement, search engine performance and how they compare to your online brand.
METRICS AND ANALYTICS
We collect and analyze data on how your brand fares among customers, competitors, and key industry search terms—ensuring you have the actionable information you need to craft a more effective digital strategy.
A relevant marketing plan is then the foundation for accountability. You track our progress as we transparently provide feedback while delivering on poignant targets. Data is a powerful asset. Based on fulfillment of deliverables, your company is provided with invaluable information that will help you to continually gain market share.
By working with a ready-built team of experts, you receive exceptional execution independent of whether your local talent pool offers qualified professionals to fulfill your marketing needs.
Examples of Success
Situation: Three years of falling sales have been exacerbated by changing consumer behavior.
New oversight is committed to turning around the downward trend. However, since disappointing marketing results hinge on a lack of comprehensive historic data, thereby arises the difficulty of identifying what marketing strategies would be effective.
Complicating things further, the company’s location and industry create a weak marketing resource pool. Recruitment of the best and brightest marketing minds is limited.
A progressive desire to move toward next generation marketing exists. However, traditional marketing runs deep in the organization. Understandably, to make such a transition with minimum expertise would pose a challenge.
What we did for National Franchise Company
Integrated Marketing Solution
Our team bolsters theirs with expertise to execute on next gen solutions while tracking effectiveness.
Improve informed decision making. Do so by identifying and tracking key metrics; this provides a platform to move toward performance based marketing.
Create awareness of the fundamental value of marketing organization wide. Awareness should pervade the entire corporate structure and translate to franchisees.
Identify lower-cost technology solutions.
Developed a multi-year marketing plan. A deep-dive discovery process identified salient points of concern and targets for growth.
KPI’s have been established. A newly implemented project management tool assures alignment. Pilot testing is being used to control expensive mistakes. Review management is providing better engagement with customers.
The company has transitioned from a traditional internal focus to external marketing focus. Created a process and path forward for the Company.
Lowered fixed costs of marketing by 50% allowing allotment of additional dollars for media spend.
Improved reputation score at the company, elevated the credibility of the marketing department internally, established trackable activity and key metrics.
Fewer crisis situations and better outcomes.
400 employees, 4,000 members
Situation: Membership has steadily declined during a two year period. Increasing costs have influenced member companies to reduce cost versus invest in valuable marketing.
Marketing has been the default department for the employee without a home. Such an employee never had previous formal, quality marketing training nor was any given. Historically, being a marketer just meant seeming busy. Lots of activity; no real accountability. Due to the nature of their industry, skilled marketing recruits tend to pursue other opportunities.
The core competency of the Company is not properly aligned with reenvisioning marketing. They would like to focus on their core business.
What we did for National Industry Organization
Complete Marketing Solution
Marca Global is the de facto Marketing Department for this Company.
Improve the perception of marketing within the organization since it was previously sullied by a lackluster marketing department. Increase the value of marketing to members.
Provide a basis for informed decision making. Determine key metrics and setup tracking. These metrics form the basis of accountability for marketing.
Through a comprehensive discovery process, we developed a multi-year marketing plan.
Points of reference have been established through KPIs. Parallel communication and transparency has been provided with a state of the art project management tool. Unnecessary expenditures resulting from errors while vetting new implementations are avoided by using pilot experiments.
A toolkit of solutions is now offered to members.
Transitioned the company’s marketing efforts to align with a contemporary, data rich performance based model. This undertaking is verifiable through trackable metrics and related KPI’s.
Fixed costs of marketing lowered by 42%. Elevated marketing services while allowing management to focus on their core products.
Reduced frequency and scale of crises and events. Current marketing satisfaction transcends previous.
”The Marca Global teams are marketing “ninjas”; efficient, fast, discrete and driven by results.Chairman and CEO, NYSE listed company
They have built a strong relationship with us and have become invaluable to our company.