10 Ways Marketing is Impacting Your Sales

10 impacts of marketing on sales

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter Drucker, Management Consultant, Educator, and Author

Marketing today is different than it was ten or twenty years ago. For B2B, or business-to-business companies, marketing is an ever-changing online world that has a significant impact on your sales.

Marketing sales can improve your bottom line and help your company find the success you need to thrive. Here are ten ways that marketing is impacting your sales:

1. Lead Generation

Generating qualified leads through phone or website is difficult. Marketing with proven lead generation tactics can increase the number of qualified leads that your company receives.

2. Drive Revenue

Marketing can directly improve your revenue if you develop a strategy that converts qualified leads to sales. You can track how each marketing campaign drives your company’s revenue to improve your strategy.

3. Improve Brand Awareness

Raising awareness of your company is mandatory if you want to succeed. Marketing offers dozens of ways to get your name to the eyes of your potential customers. Brand awareness improves your credibility, boosting your lead generation.

4. Sales Enablement

Marketing plays a significant role in sales enablement, making your sales team’s job easier. A well-planned marketing strategy provides the tools needed to convert prospects to customers for your sales team.

5. Customer Retention

Marketing can improve customer retention and make your existing customers more loyal. Newsletters, social media updates, and company announcements are excellent ways to connect with existing customers to improve retention.

6. Industry Expert Positioning

The right marketing campaign can position your company as an industry expert. This positioning improves credibility and visibility, and it can lead to more sales. It can also improve customer retention.

7. Open Channel of Communication

Marketing today opens a channel of communication between businesses and their audiences. Social media shares and comments represent a valuable connection with your prospective customers.

8. Team Cohesiveness

A solid marketing strategy can increase team cohesiveness by improving focus on a goal. Instead of playing the blame game when something does not work, your team can reassess the marketing strategy together to meet goals.

9. Better Understanding of Audience

Your marketing sales team can communicate with each lead on a personal level. This communication allows you to gain valuable insights into who your audience is and what they look for in a brand.

10. Future Success

When you develop a quality marketing strategy, you are committing to a greater focus on marketing sales in your company. This focus lays the groundwork for a continuously improving strategy that will support the long-term success of your company.

The Bottom Line

If you’re ready to improve your business’s marketing strategy, good job! You are on the right track. Now is the best time to begin.

At Marca Global, you will find answers to your marketing—or marcating, as the team likes to say—needs. Click here to reach out for a complimentary consultation today!