Video has seen a surge in popularity and importance the last few years, and has quickly become one of the most effective and preferred tools for building brands and connecting with consumers online.
But despite the growth of video marketing into a brand-boosting juggernaut, there are many business owners and marketers who have yet to fully embrace its potential—not only for enhancing brand awareness, but also for maximizing marketing ROI and energizing their bottom line.
Here’s a look at the state of video marketing today, and why you should make video content a key component of your digital marketing strategy in 2019 and beyond:
In 2019, Video IS Marketing
Video content has grown from social media trend and digital marketing tactic to the centerpiece of modern marketing strategy. It is even estimated that by 2020, there will be nearly a million minutes of video traveling the web per second—and that more than 80 percent of all consumer traffic online will be video!
Video is no longer just a way to supplement your existing brand awareness campaign, but a must-use marketing approach on which all other outreach efforts are built. If you’re not video marketing your business, your strategy is likely to implode.
Video Is Personal
Video production is no longer something confined to your company’s creative team—nor the result of painstaking planning and development with little analysis to back it up. These days, video is created by all teams, is conversational and produces results in measurable ways.
Personalized videos provide a seemingly raw, authentic look at your business, your employees and your leadership—adding an unforgettable touch to your marketing that resonates and compels customers to action.
Video Is Social
Video isn’t just something consumers access on YouTube during downtime at work. More and more, video is becoming the dominant way to communicate on all things social (Facebook, Instagram, Snapchat, etc.). In fact, Facebook is rapidly becoming one in top video platforms on the web.
People consume more video content on social platforms than ever. If video isn’t an ongoing part of your social media marketing plan, you’re losing a great opportunity to engage your audience.
Video Drives Sales
Video is useful for purposes far beyond brand awareness, engagement and entertainment. In fact, video has recently been shown to have a positive impact on your bottom line.
Landing pages with video are said to increase conversion rates by an incredible 80 percent, while more than 90 percent of customers say video helps when making a buying decision. And emails with video in the subject line are 20 percent likelier to be opened.
The Possibilities Are Endless
From Product Demos, High-Level Brand Awareness and Explainer Videos to How-tos, Expert Interviews, Customer Testimonials and more, video marketing offers no end of ways to build your narrative and engage your audience.
So, whether you manage the tire shop down the street, a law firm downtown or an international restaurant chain, video can provide a powerful way to control your brand’s message.
For more tips on “marcating” your business and becoming your best brand online, visit Marca Global® today. Follow us on Facebook at https://www.facebook.com/marcaglobal.us/.