The Four Cornerstones of Online Presence Management

Type a name in a search engine, and look at the results. In today’s digital world, that’s all it takes to learn everything you need to know about a business before making a purchasing decision, or about a person before making an acquaintance.

If you have done this before, chances are you’re among the 90% of consumers who rely on web searches to make purchasing decisions, the 45% of employers who use search engines to vet job candidates, the 15% of US adults using the Internet to find their next love interest, or the growing wave of people who make real-life friends online.

Now, let’s consider the opposite. How many of these people have performed a name search of you or your business? And more importantly, how has your online reputation affected the outcome?

How to Improve Your Online Image

By focusing on the following cornerstones of online presence management, you and your organization can reap the benefits of an enhanced online image.

Search Engine Optimization

At the very root of a strong online presence is a sound understanding of how Search Engine Optimization works. SEO is the art of influencing which sites and articles rank highest on search results.

A blog by Moz emphasizes the growing importance of SEO, especially within the business world:

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it.

The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

In short, SEO allows you to boost the visibility of positive articles about you or your business online. It also gives you the opportunity to dilute any negative articles that could be hurting your image.

InternetReputation.com employs SEO strategy to boost and maintain online reputations.

Online Reputation Management

SEO and Online Reputation Management go hand-in-hand, because most entities want to be portrayed in a positive light. And the best way to do this online is through putting your SEO knowledge to work. What sets SEO and ORM apart is the element of damage control, where ORM is most effective in helping mitigate any negative articles posted about you online.

As shared in a blog by Kissmetrics, “Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you millions.”

Reputation management can be either proactive or reactive. Many don’t realize they need reputation management until after they’ve felt the real-world impact of a poor online presence. For those who never wish to experience that negative impact, Blitz Monitoring will notify you every time you or your brand is mentioned online, and offer steps to minimize any threats to your reputation before the situation gets out of control.

Social Media

As an undeniably influential asset to your online reputation, a positive and fluid social media presence is a must. Not only is social media one of the latest and greatest vessels for interacting with the online world; there is also evidence to prove that your social media presence will directly impact your SEO. As mentioned in a blog by Social Media Examiner, “While some changes to SEO algorithms make it challenging to keep up with best practices, one thing that is clear is that social media can make a big impact on your search rankings.”

We at Marca Global agree, which is why social media is a component offered throughout all of our subscription products.

Digital Marketing

Perhaps more pertinent to one’s brand or professional life, digital marketing is the icing on the cake when it comes to online presence management. Now that your social media and search engine rankings are covered, it’s time to put your name out there and attract some new attention via an effective marketing strategy.

A blog by Hootsuite explains how digital marketing has become intertwined with the aforementioned services:

With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through inbound strategy. This is in part due to the changes to Google algorithms, which now factor social signals as an indicator in search rankings.

Digital marketing is handled in a much more personal and creative manner than your typical ORM or SEO campaign. Digital marketers help shape a brand’s voice, which requires a much more intimate understanding of the products or services rendered. This is why the team of specialists at

Reputation Sciences works around the clock with clients and their brands to create marketing campaigns and strategies that mirror the mission and values of those very entities.

Want to Boost Your Online Image? You’ve Come to the Right Place

No matter what your online presence needs, Marca Global has the skilled professionals and caring client representatives to push you or your company forward in the digital marketplace.