I’ve spent a career leading news media companies. One thing you learn as a media professional - you can’t opt out of your online reputation. If you participate in the world, you have a reputation online.
That being said, I've met many individuals that are proud to share that they are not online.
Depending on my mood, I let the statement slide. If the effort seems warranted, I will jump in with the following four reasons they do indeed have an online reputation:
There are companies that exist solely to collect your personal information from online sources. They set up technology to crawl the internet.
These companies are motivated to collect your personal information to make money off of it ...and it is big business.
These companies send representatives to courthouses and other government offices to gather information that may not be available online.
Businesses and others buy your information from these gathering companies to use for their own needs.
While you can't opt out of having an online reputation, knowledge is power. My recommendation? Hire a professional, become informed and mitigate your exposure.
Our award-winning team is making waves in the media.
In the fourth installment of our Founder's Friday blog series, Colleen offers advice to anyone facing an attack on their reputation.
In the third installment of our Founder's Friday series, Colleen offers her take on how best to recognize, approach and repair a negative online reputation.
In Part 2 of our Founder's Friday series, Marca Global founder Colleen Brown explores how best to build and bolster a positive online reputation