When I was a child, my grandmother provided good advice, “Don’t do anything you wouldn't want to read about on the front page of the paper.” I may not have the quote exactly right, but I remember exactly where we were standing when she said it, and I know what she meant. She wasn’t talking about winning the Super Bowl, the Lottery or even solving world peace. She was talking about the small town newspaper, which tended to cover crime, controversy and calamity.
After three decades in the media business, it's my first nature to keep my head down and adhere to my Grandmother’s advice.
Don’t seek too much attention. It's ingrained in me to think carefully about living loudly. Imagine what advice my grandmother would give today about the Internet. It would go something like this, “Tend to your garden, when a weed crops up, make sure you deal with it...otherwise the weed will take over your garden."
So here are five things to consider as you tend your garden (reputation):
There’s hardly a person or business out there that hasn't been impacted negatively by reputation issues on the internet.
Don't wait until something happens to you, act proactively regarding your reputation.
Ideally, resolve things before the only way it is resolved is in a public forum.
Have a plan in place for how to handle on-line criticism. The impact of one or two negative comments can be greatly reduced if handled well.
If you think this isn't a good use of your time, it's worth it to let an expert help you.
In the third installment of our Founder's Friday series, Colleen offers her take on how best to recognize, approach and repair a negative online reputation.
In Part 2 of our Founder's Friday series, Marca Global founder Colleen Brown explores how best to build and bolster a positive online reputation
Marca Global Founder Colleen Brown explores the role your digital footprint plays in defining your legacy, as well as how to establish a legacy of which you can truly be proud.
Protecting and promoting a positive and consistent online image is essential to success in today's world. We provide you the basic information you need to get started.