A 22-year-old company, with 175MM Revenue required strategic marketing services, process overhauls and expense reductions.
Our specialists successfully identified and implemented opportunities for resource and process efficiencies. Produced on Ad Spend +9x and established consistent performance-based metrics.
Established consistent performance-based metrics and reduced operational expenses by 30%.
New York Times Bestselling Author
Publishing house created and owned author website, that was not frequently updated. Author did not have creative input or control and there was inconsistent communication with fans.
$100B Under Management, a 35-year-old company, had malicious attacks by a dissatisfied customer via repeated submissions to multiple sites.
International Technology Firm
A former employee was involved in a malpractice case where the employee’s actions were posted to prominent blog pages – the negative search results began to affect the company.
Our specialists conductied ongoing surveys and emails to drive new reviews each week. We also altered autosuggest results to exclude negative search terms.
We developed digital assets such as websites, blogs, press releases and professionally written content and optimized these assets to build authority with Google to allow positive assets to rank above the negative links.
Successfully suppressed negative online search results. Sales no longer heard the objections relating to company reputation. The business’ reputation recovered substantially as a result of suppressing the negative information.
A 125 year old company with $332MM annual revenue had no online reviews and a subsidiary with negative search results.
Our specialists conducted ongoing surveys and emails to drive new reviews each week. Reputation management campaign successfully pushed undesirable results from the first page of Google.
Successfully suppressed negative online search results, auto suggest results were altered to exclude undesirable terms
National Nonprofit Corp.
Negative news on first page of search results. Auto-Suggest and Related Search issues.
Our specialists implemented a reputation management campaign that successfully pushed down undesirable online search results. Auto-Suggest and Related Searches results were altered to exclude negative search terms.
Reputation management campaign successfully suppressed negative online search results.
Records of a legal case that had been filed against him, plus related court records in Google search results, lead to lost business opportunities.
Our specialists developed new content related to the client’s successful business dealings and optimized this content to ensure these new articles would replace the older court records in the search engine results.
The court records no longer appeared in the first several pages of Google search results. The client was no longer questioned about the court case, and the opportunity for the client to gain business acquisitions was restored.
The founder of a dental practice had less-than-favorable online reviews that were jeopardizing the thriving practice he’d spent decades building.. As a result, his reputation became tarnished.
Our team establish a proven methodology for soliciting positive patient reviews. Marca Global identified and executed further tactics that helped the practice boost its “findability” on search engine.
This produced consistently higher ratings that improved the business’ overall search engine rankings and “at a glance” credibility. “The biggest thing we learned is that best practices for online reputation management are a moving target. If you’re not engaged with a strategist and coach like Marca Global, who are experts and skilled on what works and what doesn’t, you can waste a lot of time and money. ” – Founder