How to Use Social Media to Expand Your Business

Marketing today resides in the digital landscape and, perhaps most prominently, on social media.

Did you know that 3.48 billion people use social media? Or that digital consumers spend an average of 2.5 hours per day on social media networks? That is equivalent to 1/7 of their waking lives.

In a world where the ordinary online American has seven social media accounts, it’s no surprise that 90% of businesses use social media as a part of their marketing strategy. If you aren’t among them, you’re selling your business short.

Social Media is Here to Stay

With ever-increasing popularity, social media is not going anywhere. Social platforms provide one of the best ways to reach targeted audiences.

And the sooner you tap into that potential, the better.

If you’re ready to improve your marketing today—for the benefit of your business tomorrow— it’s time to create an effective social media marketing strategy.

Using social media to grow your business requires:

1. Picking Your Platforms

Before expanding your business with social media, it’s important to select the right platforms. Researching your industry and competition is key to determining the best social strategy for your brand. Three is a reasonable limit, but two may be best to get started.

Facebook, LinkedIn, Twitter, Instagram, Pinterest and Snapchat are some of the fastest growing or most popular sites today.

2. Setting Goals

To measure the success of your campaign, you need goals that you and your team can work toward collectively. Clear goals help shape your social media marketing approach.

If your goal is to drive sales, for instance, your strategy should reflect that purpose.

3. Designing Your Strategy

With goals in place, you’re ready to draft a plan. You need to know who will manage your social media efforts, what each team member’s role is and what the team should be doing on a day-to-day basis.

Defining who your audience is, what topics they’re interested in, where existing useable content is, any new content needed and where to post it is a good start. Take this a step further by making a content creation plan centered on your target audience.

4. Expanding Your Audience

Once your social accounts are active, it’s time to start growing your audience. You can accomplish this organically, with paid channels, or (ideally) both.

Start by leveraging your current marketing channels to raise awareness about your social media presence. Include social media buttons in emails and on your website to market your brand. Contests and incentivized campaigns may also be useful.

5. Engaging Your Audience

Posting regular valuable content is essential, but it isn’t enough. You need to engage your audience across each platform you’re developing.

Research who your audience is and what motivates them, then start a conversation. Ask questions, post polls, invite your followers to share experiences and try getting their attention with a little humor. Giveaways are also excellent at engaging audiences.

Ready to Get Started?

Marca Global® has helped thousands of business owners around the world achieve excellent results. If you don’t have enough time to handle your social media marketing, you aren’t alone.

Many small business owners struggle to find the time to research, develop and execute clear, effective social media marketing plans.

Using proprietary technologies and custom ‘marcating’ strategies, Marca Global® takes the challenge out of social media marketing.

Get in touch with Marca Global today for a complimentary consultation.