THE MARKETING MIX: A FOUNDATION NOT AN AFTERTHOUGHT

By July 11, 2019 digital marketing
marketingmix

What’s included in your marketing mix? 

Does your marketing strategy have everything your business needs to maximize profitability, visibility, and growth on the web?

These days, a robust digital marketing plan is key to running a successful business. And if your c-suite hasn’t made marketing its top priority, and isn’t devoting time and resources to building the most effective digital outreach strategy, your company’s foundation is likely to crumble fast—leaving everyone scrambling to pick up the pieces.

Why Digital Marketing Is So Important

First, it’s critical to know why digital marketing is such an essential part of your brand’s marketing mix—and why the right strategy can make the difference between a sharpened competitive edge and online obscurity. 

No matter your industry or what you offer, consumers are interacting with your business online. From the initial search for services and the process of brand research to making the purchase and reviewing your firm, all phases of customer engagement now take place on the web.

If you aren’t proactively marketing your brand online, you’re likely missing out on a golden opportunity to attract potential prospects and convert interest into sales—which can have potentially significant consequences for your bottom line.

Not only that, but the digital environment is also where brand authority, sentiment, and reputation are established and cultivated. Without a strong digital marketing strategy, you’re probably falling far short in terms of maximizing brand visibility and harnessing the connections you need to strengthen brand loyalty—a quality essential to longevity and long-term growth for your business.

The Marketing Mix: Building a Stronger Foundation

Now that we’ve shown how important digital marketing is to your overall marketing approach, it’s time to examine those elements so crucial to a successful marketing mix—those aspects that, when combined, provide the foundation your company needs to grow and thrive online.

A compelling content marketing strategy optimized for success

Creating compelling content aligned with your sales and marketing goals is essential to an effective digital marketing strategy. 

Consistent focused and optimized content marketing that connects with and compels your target audience to action is central to an impactful online presence that keeps your brand competitive.

Mobile-Friendly websites customers want to visit

Not only should your website be mobile-friendly; it should also be secure, easy to navigate and contain consistent messaging that features your brand’s voice and value proposition prominently. 

An attractive, well-branded website that makes it easy to locate point-of-purchase and is an integral component of your marketing mix. 

A strong and active social presence

Maintaining active social profiles that engage with consumers is an indispensable part of any modern digital marketing strategy. When done right, proactive social media marketing helps your brand stay relevant and while providing key support of your company’s overall marketing and sales goals. 

Social branding can also put your business in front of millions of potential customers—unleashing opportunities for growth you may have never known existed. 

Need Help Building a Stronger Digital Brand?

Creating a digital marketing strategy that optimizes visibility and outshines your competition can be a challenge, particularly in an ever-changing digital landscape. 

Fortunately, we’re here to help.

At Marca Global®, we specialize in the design of comprehensive, customized digital marketing solutions that maximize your visibility and profitability—adding a boost to your marketing mix that optimizes online impact and potential for growth. 

Schedule your free consultation today by calling (720) 378-5024.

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