Where Your Marketing Experience is Taking You

By April 9, 2019 marketing experience

Marketing reinvention is a hot topic among today’s business owners, and even those with extensive experience struggle to compete in the current environment.

Things are changing, and your business’s ability to stay competitive relies on the marketing value you bring to your internal and external strategies.

With new tools and a digital transformation—one that has permanently altered the landscape—you must take your strategy back to the basics to avoid costly mistakes. Many companies report struggling to progress their marketing transformations—and those are just the ones that have initiated their digital shift.  

Digital Marketing is Critical for All Companies

From startups to big-name organizations, everyone must face the digital age. Digital marketing is a must regardless of your company’s size.

Without it, you’re unlikely to succeed.

The digital age is no longer “upon us” or “arriving.” It is here. Some sources have even taken to calling the new landscape “post-digital.” This post-digital age comes with new expectations from customers, employees and society—as well as the demand for a new approach.

The good news? With every significant change comes profitable possibilities.  

Today’s landscape presents an increased need for business owners to launch new digital marketing endeavors that shape the reality of their target audience. Marketing experiences must be digitally-mature, personalized, and individualized to meet the expectations of the digitally-transformed people they target.

What You Need to Know

As you approach your company’s marketing reinvention, you’ll still need to track the basics—things like how many leads and inquiries a campaign generates—but you’ll also need to go deeper than that.

Our team has compiled a list of the most critical points to help get you started:

  • Lead tracking remains a crucial part of successful marketing campaigns. You need to understand and track how many pipeline leads and target accounts you’ve influenced and engaged with each campaign. You’ll also need to follow statistics like account penetration, deal size and pipeline velocity.  
  • Additional reach statistics will give you a more in-depth look at account penetration and how your target audience is responding to your marketing experience. This leads to additional engagement. Today’s successful marketers engage new audiences with content marketing, social media marketing, account-based marketing and more in additional engagement campaigns.
  • New marketing tools are available—ranging from AI and augmented reality to block chain and big data—and it’s up to you to use them. But take care not to become too blinded by individual tools, as new ones are already on the horizon. Keep your focus on the impact you can create with these tools.

How to Get Started

Digital marketing reinvention can feel obscured by jargon and a steep learning curve, but the modern business owner must work around that. As you educate yourself on this bold new landscape, don’t hesitate to reach out to the experts so you can see how it’s done firsthand.